Kidswear Label Bohopanna Expands Into Malaysia, Frying Up Nostalgic Indomie-Inspired Clothing Collection.
Bohopanna, a modern clothing line for babies for children, is frying up an Indomie-inspired clothing collection for its entry into the Malaysian market. A collaboration in conjunction with Indomie’s 13th anniversary, the new line pays homage to the iconic mi goreng, with nostalgic illustrations and classic local catchphrases!’
Bohopanna X Indomie
Available in three bright and versatile colours, the nostalgic collection includes skirts, tops, and an oversized set of T-shirts and shorts. For some family fun, Bohopanna also has matching outfit sets for parents and their little ones, which range from as young as 5 to age 10.
“Expansion has always been one of our long-term goals, and we felt there was nowhere better to mark our overseas digital store than Malaysia — especially because we share a common love for mi goreng with our Malaysian friends!” shares Devy Natalia, co-founder of Bohopanna.
“With this collection and our partners at Indomie, we hope to have something for everyone in the family: taking parents down memory lane, while also nurturing a love for fun, distinctly local icons among children.”
A sub-label under the popular family-centric mega-retailer Buiboo, Bohopanna prides itself on being a sustainable-first label that nurtures a love for nature from the young age of its tiny clientele.
Not only is the brand’s packaging biodegradable, so are their wares: each of Bohopanna’s clothing items are lovingly tailored with 100% certified OEKO-TEX cotton. The unrivalled softness of the airy fabric ensures that Bohopanna’s clothes are safe for all skin types — including sensitive and infant skin — while also keeping children cool and comfortable as they live their active, growing lives!
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“Sustainability is a core value that we hold very close to our hearts here at Bohopanna, from small decisions like all-digital invoices, all the way up to bigger business practices like only using canvas bags or reusable baskets at our production sites and warehouses. We want to do our part to make sure we’re not just clothing our children, but also paving the way for a more sustainable lifestyle and greener world that can be enjoyed by our future generations,” added Devy.
Headquartered in Indonesia, Bohopanna specialises in a wide range of children’s outfits and accessories, ranging from onesies, rompers, dresses, and pyjamas to trendy headbands and footwear. Over the past 12 months, it has enjoyed twofold sales growth and passed the 1 million mark in active consumers worldwide.
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The brand has partnered with both domestic and international resellers to make their eco-friendly kidswear accessible across the globe including Singapore, Spain, Canada, New York, and Germany.
Following its expansion in Malaysia, Bohopanna is set to expand its presence across several Southeast Asian markets and grow brand visibility as the go-to retailer for affordable, sustainable, and quality kidswear.
To find out more about Bohopanna, please visit www.bohopanna.com
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