Malaysians are in for a treat as adidas introduces adiClub, a new and improved membership program designed to enhance the consumer experience and unlock the best of adidas. With the launch of adiClub, adidas welcomes consumers into a community that always gives back while allowing them to enjoy members-only benefits when they track their progress with the brand. Sharmin shares the perks and benefits as members unlock and explore the four tiers of adiClub membership During the adiClub official launch at adidas Brand Center Sunway Pyramid, adidas created a tangible consumer experience journey to immerse attendees in the usage and membership levels of the program. Attending the launch was the members’ first taste of the adiClub benefits; with an invite to a members-only event and the beginning of adiClub points collection. Activities such as running, ping pong, boxing, basketball and cycling, illustrated how having an active lifestyle allows you to garner adiClub points. Attendees were th...