adidas Running unveils the all-new adidas Supernova, designed for every day and entry-level runners, who enjoy easy running, whilst providing comfort for their feet and the mind. Supernova empowers each journey through comfort, thereby enabling everyone to grow and progress with an open and positive attitude, turning obstacles into possibilities. EMBRACING THE COMFORT ZONE After being told for years that nothing good happens in the comfort zone and that results can only be achieved by pushing out of it, the new adidas Supernova is set to change the game. Encouraging new runners to embrace their comfort zones, the shoe is designed to help them discover the joys of running and make it a long-term habit. Runners of all abilities can benefit and improve their running performance even while staying in their comfort zone. Training within your comfort zone not only helps runners to establish a sustainable habit, but it can also help them develop confidence in their running and...