Ablycare Helps Local Homes Go Green with Eco-Friendly Acacia Wood Tissue Paper

With nearly two-thirds of Malaysians now opting for sustainable brands, homegrown paper specialists Ablycare are tapping into the all-natural wonders of acacia wood for its eco-friendly tissue paper. Under the brand name Majestix, Ablycare’s facial tissues and toilet paper rolls are made from 100% virgin acacia wood pulp, toxin-free, and delicately designed to suit a variety of skin types.

With consumers progressively more aware of conscious consumption and its role in minimising the effects of climate change, Ablycare aims to help more Malaysians transition into greener lifestyles at an affordable price point.

Ablycare Found a Solution

Mark Tiong, Founder and CEO of Ablycare, shares: “With limited eco-friendly tissue paper options in the market — and many of them clocking in at premium prices out of reach for the regular consumer — Ablycare found a solution in acacia trees, which are fast-growing and can be man-made on a large scale. This way, not only can we give Malaysians more affordable access to a sustainably-made necessity; our short five-year tree planting and harvesting cycle also supports regulated forest conservation for a greener environmental footprint.”

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Ablycare’s range of products are made entirely of pulp extracted from man-made acacia trees, planted in a cycle specially curated for paper production. As a fast-growing and adaptive species, acacia trees are able to provide a sustainable supply of timber for quality tissue production while also absorbing excess carbon from the atmosphere. 

Through its carefully regulated production process, Ablycare is reducing the felling of natural trees, while simultaneously creating a renewable resource through acacia trees.

Beyond environmental sustainability, Ablycare’s use of acacia wood pulp and strict adherence to ethical production practices also ensures their tissues are free from the toxins and artificial scents that are commonly found in mass-produced toilet rolls.

This is particularly crucial for women, of whom 75% are reported to contract vaginal infections due to fragrances that can alter the pH balance of the vaginal area. The Majestix line of tissue products are also certified to be free of formaldehydes, a common chemical found in wood and its by-products that have been linked to leukaemia and certain rare cancers.

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“We believe that the home is where every person should feel safest and most comfortable! Our products not only protect the environment, but also the many Malaysians who now use our tissues at home. Whether it’s through our all-natural resources or manufacturing standards, the Ablycare team stands by our vision of introducing simple yet safe necessities — making personal health and environmental responsibility a seamless part of their daily routines,” shares Tiong.

With their commitment to more sustainable living, Ablycare is making its mark as market game-changers — having impacted more than 6,000 households in its first year of business. 

Building off its annual growth of 124%, Ablycare plans to strengthen its national distribution network while expanding to neighbouring countries such as Singapore, Indonesia, and Brunei. The brand will also be expanding its product line to introduce more eco-friendly consumer goods for women and children, ranging from sanitary pads to baby and adult diapers.